So back in January, a hairstylist friend asked if I’d mind helping her organize a photoshoot with her for her entry into the North American Hairstylist Awards (NAHA) for 2015. I hadn’t yet done any fashion photography. Growing up the way I did, the fashion world was an alien one to me. All I knew of it was strange outfits and frighteningly thin models on runways. But the world of fashion photography, I quickly found, is a very compelling one. It’s a place where artists play with extremes in look and theme and style. And the photography often matches the extremes in look. At its heart, too, are damn good portraits. My work as a photographer plays in very similar sandboxes. While I love a striking portrait, I also love to play in the surreal, the places of extremes, where the world starts to break down. Where I can introduce some horror elements, sometimes a much more dreary mood, sometimes in places mildly disturbing, which don’t generally work in the traditional photoshoot for families and seniors! And so I happily signed up for the job, hoping to get my feet wet and learn a thing or two about this fashion world.
We shot with five models in five days, Jesi often spending an entire afternoon in her studio, working on the hair and makeup. I’d rendezvous with the team in the evening and drive up the mountain to an empty semi-industrial once-garage that a family member of Jesi’s was about to flip for a 4-wheeling company. I used my 6D and 50mm lens, along with my speedlite, a diffusion umbrella, and an LED continuous light. I love the results. The bright varieties of color, changing from shot to shot, are one of the more popping elements, and they developed purely in post-processing, the way that photos often will come alive with a life of their own, totally unplanned, in ways that surprise me. Depending on the project, I like to leave room for this to bubble up. Sometimes, you have a specific mood, a specific color grading, theme, and style that you need to capture both in camera and as the team imagined. But shoots that allow room for creativity, for play, for the photos to go an unexpected direction… that’s fun. It was a great shoot, and I’m already working ideas for upcoming shoots.
We didn’t hit the finals this year, which was okay. I think it was a necessary learning experience for everyone involved. But a killer one. I’m very thrilled with the final portraits, and I know it wouldn’t have been possible – at all – without everyone else involved behind and in front of the lens.
I’m always looking for more work, and I’m very excited about future forays into this fashion world. If you need any photos done, or would like to work with me on a portrait session in the future. You know where to find me, www.KarlPfeiffer.com.
And of course, I want to thank Jesi for having me out on the shoot! If you’re in the Loveland, Colorado area, and you want to visit her, check out their website here: www.generationsalonandspa.com/